UGC
Beauty & skincare UGC content
Vertical demo and routine videos for dermo-cosmetic brands: script, shooting, editing and paid variants.
La Roche-Posay · Uriage · MYKA
Read more: UGC: what actually makes a brand video convertportfolio
solenn cousin
‹ Notes···
digital detective
who am I?
After eight years moving between a media agency in Montreal, communications for a Parisian palace hotel, freelance projects and marketing management for a hotel group, I wear two hats: digital marketing project manager and content creator as @solennstories. I build formats that combine creativity and performance, and I share here how I build them.
what I do
SEO & GEOGenerative AI for marketingSocial adsProgrammaticGoogle AdsOrganic social mediaInfluence & partnershipsUGC creationContent strategy
my audiences
TikTok
- Followers28k
- Engagement rate4,17 %
- Post reach16 % des abonnés
- Growth rate13,58 %
- Followers5k
- Engagement rate2,07 %
- Post reach46 % des abonnés
- Growth rate38,58 %
YouTube
- Followers4,5k
- Engagement rate12,48 %
- Click-through rate4,8 %
- Growth rate10,7 %
my background
- Today
Communications & marketing project manager
French hotel group
Running communications and marketing projects: campaigns, content, coordinating teams and external partners.
- For 3 years
Content creator — influence & UGC
@solennstories
Influencer collaborations and UGC production for beauty, food, parenting and lifestyle brands.
- Freelance
Digital marketing & creative consulting
Independent projects
Supporting brands on their content strategy, their messaging and their creative production.
- 3 years
Communications for a Parisian palace hotel
Paris
Communications for a luxury property: image standards, press relations and brand content.
- 2 years
Media agency
Montreal, Canada
Media fundamentals and campaigns: planning, buying and performance analysis.
my projects
Three years of collaborations with 17 brands, plus my own formats on TikTok, Instagram and YouTube — @solennstories.
Influence
Parenting collaborations
Long-term partnerships with parenting brands, telling my everyday life as a mum rather than reciting a pitch.
Élhée · Laboratoire Gallia · Twistshake · Les Petits Culottés
UGC & influence
Food & lifestyle
Recipes, unboxings and in-use content for food and leisure brands, built for conversion as much as reach.
HelloFresh · We Cook · Quiz Room
Own content
True crime series on TikTok
Documented cases told in short video: the format that grew my TikTok community to 28k followers with 4.17% engagement.
@solennstories
Read more: Telling a criminal case in 90 seconds without betraying it
YouTube
Montreal vlogs & moving back to France
A vlog series about my two years in Montreal, from everyday expat life to looking back after moving home.
@solennstories
Read more: Living in Montreal: looking back on two years abroadStrategy
Hospitality & luxury communications
From communications for a Parisian palace hotel to marketing management for a hotel group: comms plans, brand content and coordination.
Parisian palace hotel · French hotel group
Read more: Creator and project manager: what wearing both hats changes
‹ Notes···
my content pillars
- the craft — Eight years of digital marketing: SEO, GEO, AI, social, ads and UGC. The professional credibility pillar. See the upcoming courses
- the vlog — My life as a creator and marketer, told behind the scenes. Role: loyalty.
- true crime — The flagship narrative series. Role: growth and audience engine.
- live and direct — Face to camera, current trends, no staging. Role: volume and discoverability.