digitalmarketing
Digital marketing covers every technique used to make a brand, a product or a service known through digital channels: search engines, social media, online advertising, email and content.
I have worked on these channels for eight years — a media agency in Montreal, communications for a Parisian palace hotel, freelance projects and marketing management for a hotel group. This page is the starting point: it explains the overall logic, then links to each channel in detail.
what it actually does
A digital setup always answers three questions: who do I want to reach, where is that audience, and how do I measure whether it works. Everything else — formats, platforms, tools — follows from those answers.
That is the big difference with traditional channels: every action leaves a measurable trace, so you can adjust continuously instead of waiting for the end of a campaign to see the results.
the channels I work with
No channel works alone. Search builds lasting visibility, advertising accelerates, social media creates the relationship, and UGC feeds all of it with credible content. A strategy decides in which order, and with what budget.
the jobs and the paths
SEO, paid media, community management, growth, content creation, consulting: digital marketing is not one job but a family of jobs, with very different entry points.
In my case, learning happened through practice: media planning first, then brand content, then search and generative AI. Every new skill answered a real project need, never the other way around.
the five channels in detail
seo
How I work on SEO: technical audit, semantic audit, topic clusters and internal linking, content. Clear definitions and an FAQ about organic search.
See the page →geo & ai
GEO (Generative Engine Optimization) explained: how a brand gets cited by ChatGPT, Perplexity and other generative AI tools, and how to measure that visibility.
See the page →social media
Building a social media strategy: goals, editorial line, posting cadence, benchmarking and engagement measurement. By Solenn Cousin, @solennstories.
See the page →digital advertising
Meta ad campaigns (Facebook and Instagram Ads): goals, targeting, creatives, tracking and remarketing. Eight years in digital marketing, media and hospitality.
See the page →ugc
UGC explained by a creator: definition, how it differs from influencer marketing, how to start, how to set your rates and where to find brands.
See the page →key takeaways
- Digital marketing = promoting a brand through digital channels, with results measurable in real time.
- Five main channels: SEO, GEO & AI, social media, digital advertising, UGC.
- No degree required: a portfolio and results often weigh more.
- To start: an analytics tool, an SEO tool, a design tool and a social media scheduler.
frequently asked questions
a project on digital marketing ?
Audit, strategy, content production or long-term support: write to me at hello@solennstories.com and tell me about your context.