search engineoptimisation
SEO means making a website understandable for search engines and useful for the people who land on it. The two go together: a fast, well-structured site nobody reads is pointless, and so is excellent content nobody can find.
My method always starts with an assessment before a single line is written: understand what blocks first, then build.
the technical audit
A technical audit inspects everything that conditions access to the site: loading speed, indexing, URL structure, internal linking, mobile compatibility. These problems are invisible to the naked eye but blocking.
It is also the most profitable part at the start: fixing broken indexing or slow pages immediately benefits all the content already online.
the semantic audit and topic clusters
A semantic audit groups queries by topic to decide which page targets what. That is what prevents two pages from competing on the same subject.
From there comes the topic cluster: one main page covering the broad subject, specialised pages handling each sub-topic, and internal links tying it all together. This website is an example.
content and timelines
Content comes last, once you know which page answers which intent. It gains from being written to be read, with clear headings and direct answers — which also helps visibility inside AI engines.
SEO remains a long-term investment: effects compound over several months, but they last, unlike a campaign that stops when the budget stops.
key takeaways
- Three steps: technical audit, semantic audit, then content.
- The topic cluster organises pages by theme and connects them through internal links.
- SEO and GEO complement each other: well-ranked content is cited more often by AI.
- Results are counted in months, not weeks — but they last.
frequently asked questions
a project on seo ?
Audit, strategy, content production or long-term support: write to me at hello@solennstories.com and tell me about your context.