digital marketingconsultant
Behind the scenes of @solennstories
I create formats that work, and I show how I build them. Eight years of digital marketing (SEO, GEO, AI, social, ads, UGC) and three years of content creation as @solennstories.
about
solenn cousin
who am I?
After eight years moving between a media agency in Montreal, communications for a Parisian palace hotel, freelance projects and marketing management for a hotel group, I wear two hats: digital marketing project manager and content creator as @solennstories. I build formats that combine creativity and performance, and I share here how I build them.
what I do
Eight years designing digital marketing strategies that hold up — from technical SEO to visibility inside AI engines (GEO), through paid media and user-generated content.
my areas of expertise
All about digital marketing →digital marketing
Digital marketing covers every technique used to make a brand, a product or a service known through digital channels: search engines, social media, online advertising, email and content.
Learn more →channelseo
SEO means making a website understandable for search engines and useful for the people who land on it. The two go together: a fast, well-structured site nobody reads is pointless, and so is excellent content nobody can find.
Learn more →channelgeo & ai
More and more searches end in an AI-generated answer, with no click to a website. GEO — Generative Engine Optimization — is the work of being cited inside those answers.
Learn more →channelsocial media
Organic social media is where a brand speaks in its own voice, without buying an audience. It is also the channel where I learn fastest, since I practise it every day on @solennstories.
Learn more →channeldigital advertising
Digital advertising is there to accelerate: it puts a piece of content or an offer in front of a chosen audience, immediately. Digital campaigns, especially on Meta, are the fastest channel, and the only one that stops dead when the budget stops.
Learn more →channelugc
UGC — user generated content — means content produced by users or independent creators, then distributed by the brand itself. Its strength comes from looking ordinary: it resembles what you see between two videos from friends.
Learn more →brands that trusted me
UGC and influencer clients
I work with brands across beauty, food, parenting and lifestyle on UGC content and authentic influencer collaborations, plus brands and projects supported on a freelance basis for strategy and digital marketing.
and alongside all that, I'm also…
a content creator
For three years I've been testing my own formats as @solennstories: true crime, vlogs, motherhood, travel. It's my testing ground — and the best proof of what I teach on the marketing side.
37.5k
Combined followers
15
Brands supported
3 years
Influence & UGC
8 years
Digital marketing
3 cities
Montreal · Paris · London
find me on…
tiktok
@solennstories- Followers28k
- Engagement rate4,17 %
- Post reach16 % des abonnés
- Growth rate13,58 %
- Followers5k
- Engagement rate2,07 %
- Post reach46 % des abonnés
- Growth rate38,58 %
youtube
@solennstories- Followers4,5k
- Engagement rate12,48 %
- Click-through rate4,8 %
- Growth rate10,7 %
the journal
All articles →SEO performance tracking: which KPIs to watch and how
The difference between a metric and an SEO KPI, the indicators I actually track on client work, and why tracking 20 numbers is worse than tracking 5.
7 min · October 23, 2026
SEOHotel SEO: how an independent hotel can win more direct bookings
The SEO levers that really matter for an independent hotel: pages to work on, local queries, Google profile, structured data, and how to depend less on booking platforms.
7 min · October 20, 2026
SEOOn-page SEO and semantic clusters: structuring a site so it builds authority
How I structure a website into semantic clusters (one pillar page, supporting pages, precise internal linking) and the tags to get right on each page.
7 min · October 16, 2026
shall we work together?
Digital marketing strategy, SEO, AI visibility, advertising or UGC production: tell me about your project at hello@solennstories.com.