journal
my content, the long-form version
What I talk about on camera, written down and documented: how I build formats, behind the scenes of brand collaborations and honest lessons learned.
SEO performance tracking: which KPIs to watch and how
The difference between a metric and an SEO KPI, the indicators I actually track on client work, and why tracking 20 numbers is worse than tracking 5.
7 min · October 23, 2026
SEOHotel SEO: how an independent hotel can win more direct bookings
The SEO levers that really matter for an independent hotel: pages to work on, local queries, Google profile, structured data, and how to depend less on booking platforms.
7 min · October 20, 2026
SEOOn-page SEO and semantic clusters: structuring a site so it builds authority
How I structure a website into semantic clusters (one pillar page, supporting pages, precise internal linking) and the tags to get right on each page.
7 min · October 16, 2026
SEOTechnical SEO: indexing, crawling and Core Web Vitals — where to start
The technical checks I run first on any website (indexing, robots.txt, sitemap, Core Web Vitals), in the order that actually saves the most time.
7 min · October 13, 2026
SEOWhat an SEO audit actually looks like
The real steps and deliverables of an SEO audit I hand over to a client — and why 72% of sites fail at least one basic technical criterion.
7 min · October 9, 2026
SEOSEO for beginners: how you actually get found on Google
How Google finds, understands and ranks a website — explained with zero jargon, for people who know nothing about SEO.
6 min · October 6, 2026
The CraftWhy I'm launching the "The Craft" pillar on SolennStories
SolennStories isn't just true crime and vlogging — here's what I'll be documenting about digital marketing, SEO, GEO, social and UGC.
4 min · October 2, 2026
The craftWhat does digital marketing actually mean? (spoiler: not just posting on Instagram)
People often ask me what I "really" do in digital marketing. Honest answer: far more than posting on social media. Here is what this job actually covers — and what we are going to explore together over the coming weeks.
7 min read · September 9, 2026
CollaborationsHow a collaboration with @solennstories works
Brief, rates, usage rights, timings, deliverables: the full run-through of an influencer partnership or a UGC production.
4 min read · September 9, 2026
Behind the scenesCreator and project manager: what wearing both hats changes
Media agency in Montreal, Parisian palace hotel, freelance work, hotel group: how that path shapes the way I create content.
5 min read · September 9, 2026
True crimeTelling a criminal case in 90 seconds without betraying it
My method for researching, structuring and telling a case in short video: this is the format that built my 28k TikTok following.
6 min read · September 9, 2026
UGCUGC: what actually makes a brand video convert
After three years of UGC production for beauty, food and parenting brands, here is what changes the results — and what changes nothing.
7 min read · September 9, 2026
LifestyleLiving in Montreal: looking back on two years abroad
The cold, agency work, the cost of living, the decision to move back to France: what I really take away from Montreal.
8 min read · September 9, 2026