Creator and project manager: what wearing both hats changes
5 min read · September 9, 2026 · @solennstories
Media agency in Montreal, Parisian palace hotel, freelance work, hotel group: how that path shapes the way I create content.
A career seen from both sides of the table
Two years in a media agency in Montreal taught me how to read a performance dashboard. Three years in communications for a Parisian palace hotel taught me image standards. Today, as communications and marketing project manager for a hotel group, I run campaigns from the other side of the table.
What changes when a brand briefs me
In practice, when a brand briefs me, I already know what its team expects: a measurable objective, deadlines that hold, deliverables they can actually use and clear usage rights. That saves a lot of back and forth.
Creation designed as a campaign
This double view also changes my creative work: I think in campaigns, not in isolated posts. A collaboration means formats that can be adapted, a story that progresses and something useful left for the brand after the campaign ends.
An organisation that keeps the pace sustainable
And on the organisation side, I stopped mixing the two energies: production in the morning, coordination in the afternoon. That is what makes the pace sustainable.
Frequently asked questions
- What is Solenn Cousin's career in digital marketing?
Solenn Cousin spent two years at a media agency in Montreal and three years in communications for a Parisian palace hotel, then worked as a freelance consultant. Today she is communications and marketing project manager for a French hotel group and has been a content creator as @solennstories for 3 years.
- Why does being both a project manager and a creator help brands?
Being both a project manager and a creator means knowing both sides of a collaboration: when a brand briefs Solenn, she already knows what its team expects (a measurable objective, deadlines that hold, usable deliverables, clear rights), which saves a lot of back and forth.
- How does this dual experience change the way she creates?
This dual experience means thinking in campaigns rather than isolated posts: a collaboration means formats that can be adapted, a story that progresses and something useful left for the brand after the campaign ends.
- How does Solenn Cousin organise her days between her two jobs?
Solenn Cousin no longer mixes the two energies: content production in the morning, project coordination in the afternoon. This separation of time blocks is what makes the pace sustainable.
Communication hôtelière & luxe
De la communication d'un Palace parisien au pilotage marketing d'un groupe hôtelier : plans de com, contenus de marque et coordination.
See this project in my portfolioGot a project in mind ?
Influencer collaboration, UGC production or strategic support: write to me at hello@solennstories.com.
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